This is the English version of our Hebrew privacy policy (https://mytiv.co.il/privacy-policy). Both versions have the same content.

1. Who we are

The website mytiv.co.il and the Mytiv services ("Mytiv", "we") are operated by Eliran Hemo, licensed business (Osek Murshe) no. 311352876, 145 Dizengoff St., Tel Aviv, Israel.

Mytiv OS is Mytiv's system that connects to clients' advertising accounts (Meta and Google Ads) for management and reporting.

For any privacy question: info@mytiv.co.il | Phone: +972-50-6888866.

This policy explains what data we collect, how we use it, with whom we share it and what your rights are, in accordance with the Israeli Protection of Privacy Law, 5741-1981 and its regulations, and with Meta's platform requirements.

2. Our service

Mytiv provides businesses (B2B) with management of paid advertising campaigns on Facebook and Instagram (Meta) and on Google Ads, AI agents that answer customers on WhatsApp Business, Instagram, Messenger and websites, and business automations. We operate the service on behalf of the business client.

3. What data we collect

a. Data the client provides – full name, phone, email, business name and business type (including via the contact form on the website), and billing details.

b. Data from Facebook Login and Meta – when the client connects a Meta account, and subject to the permissions the client approves: name, email address, user ID, list of Facebook Pages and Instagram business accounts, ad accounts, campaign and ad performance data, and leads from Meta lead forms.

c. Data from WhatsApp Business – the business phone number and business account details, as well as phone numbers, profile names and message content of end customers who contact the business, so that the AI agent can respond.

d. Data from Google Ads – when the client connects a Google Ads account, and subject to the permission the client approves: Google Ads account data only, as detailed in section 7 below.

e. Billing data – billing details are provided directly to the payment processor. We do not store credit card numbers on our servers.

f. Website usage data – IP address, browser and device type, pages viewed, and data collected through cookies and analytics tools (such as Google Analytics and Meta Pixel).

4. How we use the data

• Providing the service: managing, setting up, optimizing and reporting on campaigns; operating AI agents and automations.
• Responding to the business's end customers on WhatsApp and other channels, on behalf of the business.
• Delivering leads and data to the business client.
• Billing, accounting and compliance with legal obligations.
• Support, customer service and communication.
• Improving the website and the service, information security and fraud prevention.

We do not sell personal information to anyone, and we do not use data received from Meta for any purpose other than the one for which permission was granted.

5. The data belongs to the business client

End-customer data (leads, WhatsApp messages, etc.) belongs to the business client. Mytiv processes it on the client's behalf and according to the client's instructions, and delivers it to the client. The business client is responsible for having a lawful basis to contact its customers.

6. Sharing data with third parties

We share data only to the extent required to provide the service:

• Meta Platforms (Facebook, Instagram, WhatsApp) – to run campaigns, APIs and WhatsApp Business.
• Google – to run campaigns in the client's Google Ads account via the Google Ads API.
• The business client – to whom leads and inquiry data are delivered.
• Technology providers – cloud hosting, AI services that run the agents, CRM and automation systems – under confidentiality and security obligations.
• Payment processor – to process payments.
• Authorities – when required by law.

Some providers may store information outside Israel, subject to appropriate safeguards under applicable law.

7. Use of data from Google (Google API Services)

When a client connects their Google Ads account to Mytiv OS (by Mytiv), we receive access through Google OAuth and the Google Ads API, only within the scope the account owner approved.

What we collect: Google Ads account data only: account IDs, account names, currency, campaign and ad group data, keywords, ads, budgets and bidding settings, conversion actions and performance data (impressions, clicks, cost, conversions). We do not access Gmail, Google Drive, Google Calendar, Contacts or any other Google service other than Google Ads.

Why: producing performance reports, analyzing campaigns (for example, detecting wasted budget), and making account changes the client has approved. Any change to the client's Google Ads account (such as creating or editing campaigns, ads, keywords or budgets) is made only with the client's approval.

How it is stored: the access token (OAuth token) is stored encrypted, with restricted access permissions, and is used solely to provide the service to the client.

Who it is shared with: data received from Google is never sold, never used for advertising, and never transferred to third parties, except to the client itself, to essential infrastructure providers bound by confidentiality, or when required by law.

Artificial intelligence: data received from Google is not used to train generalized AI models.

Human access: Mytiv staff access the data only to provide the service, with the client's consent, for security purposes, or when required by law.

Retention and deletion: the data is deleted within 30 days of the end of the engagement, revocation of access, or upon request.

Revoking access: you can revoke Mytiv OS's access to your Google account at any time at https://myaccount.google.com/permissions: select Mytiv OS and click "Remove access". You can also request deletion of your data as described in section 12.

Limited Use disclosure: Mytiv OS's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Questions about Google data: info@mytiv.co.il

8. Cookies

The website uses cookies that are necessary for its operation, and analytics and marketing cookies (such as Google Analytics and Meta Pixel) for measurement and improvement. You can block or delete cookies in your browser settings; blocking them may affect some website functions.

9. Information security

We apply accepted security measures: traffic encryption (SSL/TLS), restricted access permissions, and secure providers. Payments are processed by a licensed payment processor that complies with PCI-DSS. However, absolute protection against intrusion cannot be guaranteed.

10. Data retention

• Data is kept as long as the engagement with the client is active and needed to provide the service.
• When the engagement ends, or upon request, the data is delivered to the business client and deleted from our systems within 30 days.
• Accounting records and billing data are kept for up to 7 years, as required by law.

11. Your rights

Under the law, you may request to access the information stored about you, request to correct inaccurate information, request deletion of the information, and request removal from mailing lists. Requests: info@mytiv.co.il. We will respond within 30 days.

12. User data deletion instructions

To request deletion of your data, including data received via Facebook Login, WhatsApp Business or Google:

1. Send an email to info@mytiv.co.il with the subject "Data deletion request".
2. Include your full name, the email or phone number associated with the account, and the business name (if relevant).
3. We will confirm receipt and delete the data within 30 days, except for information we are required to keep by law. We will send a confirmation once deletion is complete.

You can also remove Mytiv's access at any time: in your Google account at myaccount.google.com/permissions; on Facebook, under Settings & privacy → Settings → Apps and websites, select Mytiv and click Remove.

13. Minors

The service is intended for businesses and is not intended for persons under 18.

14. Changes to this policy

We may update this policy from time to time. The current version will be published on this page with the date of the update.

15. Contact

Eliran Hemo (licensed business 311352876) | 145 Dizengoff St., Tel Aviv, Israel

Email: info@mytiv.co.il | Phone: +972-50-6888866 | Sun–Thu, 10:00–20:00 (Israel time)